Two days. A different 2027.
The must attend event for Food, Beverage & Hospitality leaders shaping what's next.
The fastest money in your business is already in your numbers. Two days on the three levers that move it — price, cost, volume — run against your own figures, and a 90-day plan to go get it.
Fifty seats. No fluff. Nobody selling you a course from the stage.
11th Annual · Jan. 28–29, 2027 · Fort Worth, Texas · 50 seats
Everything you need to plan the trip.
Date & Time
- Thurs. Jan. 28 – Fri. Jan. 29, 2027
- 9:00 am – 5:00 pm (CT) both days
Location
- Meacham International Airport Conference Center
- 3rd Floor, Fort Worth, TX
Private airport conference center — floor-to-ceiling runway views.
Open in Maps (opens in a new tab)Ticket includes
- Both full days
- Lunch daily
- Coffee, tea and snacks daily
- All worksheets and materials
- Your 2027 One-Page Strategic Plan
Please note
- Built for established owners — 1+ year in business.
- Limited to 50 attendees.
Here's what you're walking into.
Because there is no ONE plan for ALL food, beverage and hospitality businesses — you'll leave with yours, written down and prioritized for 2027.
- Fifty owners
- One room, two full days.
- Every session
- Ends in something written down.
- You leave with
- A One-Page Strategic Plan for 2027.
SHARPEN 2026 · Fort Worth, Texas · 2:46
The best ideas from SHARPEN rarely stay at SHARPEN.
Bring your business partner or your GM. Work through it together and go home with a shared plan instead of a summary.
Second ticket half offwith codeBAC
Get your tickets
One ticket covers both days, lunch daily and every worksheet.
Early Bird
Save $100SHARPEN 2027 · Jan. 28–29, 2027 · Fort Worth, Texas
Through Nov. 30
Claim Early Bird — $395 (opens in a new tab)Regular
Opens Dec. 1, 2026SHARPEN 2027 · Jan. 28–29, 2027 · Fort Worth, Texas
Registration closes Jan. 6, 2027
Not yet on sale
Early Bird ends Nov. 30
Only 50 seats.When they’re gone, they’re gone.
Bringing someone? Second ticket half off with codeBAC
Two days, mapped hour by hour.
Speakers are being locked in now — the agenda isn't final yet.
- 9:00 – 9:30 amReleaseOpening session: Let it go to move forwardName what you're still carrying from last year and decide, on paper, what you're putting down before you plan anything new.
- 9:30 – 11:00 amBuildThe people decision: right people, right seatsMap every role in your business against the person currently in it, and work out which mismatches are costing you the most.
- 11:00 – 11:15 amBreak
- 11:15 – 12:45 pmBuildPanel: How I built my teamOwners who've hired, fired, and rebuilt talk through what actually worked — and what they'd never do again.
- 12:45 – 1:45 pmLunch
- 1:45 – 2:45 pmMultiplyAI as your execution multiplierSpeaker TBDWhere AI actually saves a small food, beverage or hospitality operation time — and where it quietly creates more work.
- 2:45 – 4:15 pmForecast2027 industry forecast: what's actually changingCosts, labor, and client expectations heading into 2027, and what each one should change about your plan.
- 4:15 – 4:30 pmBreak
- 4:30 – 5:00 pmBreakout with today's speakerSmall-group time to take one thing from the day and apply it to your own numbers.
- 9:00 – 9:15 amWelcome back / Day 2 kickoff
- 9:15 – 10:00 amQ&A recap
- 10:00 – 10:15 amBreak
- 10:15 – 11:15 amExecuteThe execution decision: daily huddles, rocks & accountabilitySet the rhythm that keeps the plan alive after you go home — who reports what, and how often.
- 11:15 – 12:15 pmPositionPanel: Positioning & differentiationOwners in different corners of the industry on how they stopped competing on price.
- 12:15 – 1:15 pmLunch
- 1:15 – 2:15 pmPositionMarketing & PR masterySpeaker TBDGetting attention you didn't pay for, and turning it into booked work.
- 2:15 – 2:30 pmBreak
- 2:30 – 3:30 pmProfitThe cash decision: Power of One & profitability by designRun your own numbers through the Power of One and see which single lever moves your cash the furthest.
- 3:30 – 4:30 pmProfitBringing it together: your 2027 roadmapFinish your One-Page Strategic Plan, prioritized, with dates against it before you leave the room.
- 4:30 – 5:00 pmBreakout with today's speakerLast chance to pressure-test your plan with someone who's done it.
No email required.
Optional events
Not included in your ticket. RSVP required.
- Wed. Jan. 276:00 pmWelcome dinner, location TBDAdditional cost, RSVP
- Sat. Jan. 30All dayMastermind DayCoaching clients only
Sponsors keep the ticket honest.
With the price of everything going up, we take on sponsors so SHARPEN tickets stay affordable — without taking anything away from the experience attendees deserve.
The package lists what each tier includes — website, social and email recognition, a workbook ad, a display table at the event. Tiers and pricing for SHARPEN 2027 are confirmed on enquiry.
We know SHARPEN is worth it, but don't take our word for it
“I believe this is my 7th SHARPEN. I look forward to attending + connecting every year. It is always a part of my business plan!”
“I learned so much about what's holding me back at SHARPEN — from mindset to marketing. I see a clear path now!”
“Stepping away from your biz to learn & work through content that helps you grow is invaluable. The community and opportunity to connect with other chefs provides a sense of camaraderie that I've never found anywhere else.”
“Thank you to the Chef Deb Team who organizes such great workshops. These events always get me going on some level — always learning something new, and I so admire this community for all their successes and ability to laugh at their failures, move on, and continue to grow.”
You can't be a victim and wealthy at the same time.
Where to stay
No room block — book direct at whichever hotel suits you. Rates are recent nightly averages and change daily, so please verify before booking. Several attendees split an Airbnb each year.
Historic Stockyards
Walkable district with restaurants and bars, a short drive south of the venue.
- Hotel Drover, Autograph Collection (opens in a new tab)Check rates
- Hyatt Place Fort Worth / Historic Stockyards (opens in a new tab)~$269 / night
- Courtyard by Marriott Fort Worth Historic Stockyards (opens in a new tab)~$267 / night
- SpringHill Suites by Marriott Fort Worth Historic Stockyards (opens in a new tab)~$340 / night
Fossil Creek
Quieter and more cost effective, north of the venue off I-35W.
Questions
Still stuck?
Both full days, lunch daily, coffee, tea and snacks throughout, all worksheets and materials, and your 2027 One-Page Strategic Plan. Breakfast is not provided. Travel and lodging are on you.
No. SHARPEN is open to any established food, beverage or hospitality business owner.
Restaurants, catering, personal chef work, bars, bakeries, hotels, private clubs — plus the businesses built around them: culinary-focused accounting firms, marketing agencies, food packaging companies. The room is mixed on purpose. There is no ONE plan for ALL food, beverage and hospitality businesses. That's the point — you build yours.
All tickets are non-refundable.
DFW International or Dallas Love Field both work; DFW is the closer drive to the venue at Meacham.
Two days. A better 2027.
I want to personally invite you to step away from your business for two days. I know that isn't easy. But if you make that commitment to yourself, your life and business will look so much different in 2027.
50 seats · Jan. 28–29, 2027 · Registration closes Jan. 6, 2027